Blog Tag: membership retention

Every association has had the same conversation: renewals dip, and the first culprit blamed is always price. But for most membership organisations, cost is rarely the real story, it’s the easy answer members give when the actual reasons (feeling unseen, untrusted, or unsure of the value) are harder to put into words. Here’s what’s really driving your members away, and what you can do about it before the next renewal cycle proves it.