Blog Category: Blog

Questions to ask about your association based on Netflix’s technology and success: Can you see patterns in your users’ behaviour? Are there common denominators for those who leave or join? How can you use that data to shape your future?

Managing your members shouldn’t feel like a constant uphill battle. If you are still relying on spreadsheets, outdated tools or clunky manual processes then you probably already know it is costing you an additional amount of time and energy.

Since the last quarterly update, we have been to one of the biggest membership events, attended an AI expo and heard from our clients. What else have we done? Read on to find out…

Learn about membership data analytics and make data-driven decisions to optimise your membership site. Follow on with key practices to make your data your organisational asset.

As of June 2025,  Web Content Accessibility Guidelines (WCAG 2.2) comes into play with a broader push for stronger enforcement around digital inclusion. Is your membership organisation affected? 

In this article, we explore the benefits of a Proof of Concept (POC) approach to integrating AI in your customer-facing services, business operations and how it can help clarify your understanding of this technology.   

It’s time for the first BrightMinded update of 2025! These past few months have been very exciting; working on innovative projects, launching Sodalis, our very own platform for membership organisations and looking ahead to BrightMinded turning 14!

With the growing concerns around climate change, prioritising sustainable website development is more important than ever. Read on to find out how much carbon your website is emitting, and how to improve your website sustainability.

Dive in to our break down of essential features, common pitfalls to look out for, and the costs involved in building a robust membership organisation platform – plus, notes for those considering a DIY approach. As member expectations evolve, the demand for custom features and enhanced accessibility grows, making member engagement and retention key priorities for membership organisations. Find out what it will cost you below.

A Fermi problem is a question that intentionally has no exact answer but instead involves a series of estimates to get a rough idea of a solution. Finding innovative ways to celebrate milestones and generate valuable insights is crucial for BrightMinded, and so is recognising and celebrating our team to boost morale and promote our brand values. In this article, we explore creative estimation techniques that can bring some fun to the workplace while recognising the people you work with.

AI and chatbots can elevate your site beyond conventional support mechanisms, driving greater member satisfaction and engagement. As demand for instant, round-the-clock assistance continues to rise, failing to meet these expectations can lead to dissatisfaction and disengagement. To ensure the success of your membership site, leveraging the power of AI and chatbots is essential. 

A membership site onboarding process is crucial in setting the tone of the future member experience. Ensuring that new members feel welcomed and engaged as soon as they sign up is key in establishing longevity of their membership. In this article we explore the key strategies used for an effective membership platform onboarding process.