Illustration

Illustration can be a great alternative to photography and we use a clean, flat vector-based style. Illustrations can be used to create abstract environments and explain abstract concepts like data handling more effectively that a photograph. We can choose to use them as they are, or re-coloured and used as part of our brand toolkit.

Make sure they’re used effectively and in a clear and clear way, just like the rest of our brand. It needs to look and be cool.

Graphic styles and patterns

These can be useful when an image / photography won’t cut the mustard and you just need something to add a bit of texture or make something look and feel cool. Always make sure you don’t detract from the main message you’re trying to communicate.