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What we stand for

Here at BrightMinded, we’re a purpose-driven company, using our values and beliefs to guide us in our strategies as well as our everyday decisions. We’re dedicated to relentless innovation, ensuring our technology stacks and approaches stay relevant, easy to use, and easy to scale. We build brilliant digital experiences that can help improve people’s lives and help shape humanity.

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Why we exist

We turn people’s bright ideas into brilliant digital experiences.

What we do

We believe that technology has the remarkable power to create change at a micro and macro level. But sometimes it’s used unethically or to manipulate people’s decision making or to fuel false needs. We’re all about bettering that narrative – crafting tech solutions and digital experiences that inspire positive impact. We’re shaping a future where tech serves us all, ethically and authentically.

How do we get there?

By believing in our talented team, giving them the support and autonomy they need to create (well that, and a truck load of coffee!) brilliant digital experiences. There are five values that form the foundation of BrighMinded’s culture.

How we work and what we value

  1. Innovation – this isn’t just a buzzword for us, it’s our way of life. We’ve got start-up spirit, shunning complacency, embracing smart risks, and setting high standards, continually iterating and adapting to find the most effective solutions.
  2. Honesty – we lead with transparency and integrity in everything we do. We know that building something exceptional requires trust, so candid feedback or working through problems is always delivered with good intent.
  3. Collaboration – we understand we’re all in this together. Everyone from our internal team, to our clients and partners are an integral part of what we do. We value diverse perspectives and working together towards shared goals.
  4. Playful – we approach our work with a playful and creative mindset, infusing imagination into everything we work on. But don’t be fooled – our playful approach yields serious results.
  5. Passionate – we genuinely care about our work, and our clients. It is the driving force behind everything we do. We’re deeply committed to making a positive impact to our planet. And we revel in what we do.

Our impact

Since 2011, we’ve strived to stay receptive and flexible, adapting and acting on what we observe. We work hard to find the best way to get things done, even if it’s not the most obvious way. And then we do it again and again for each organisation. This means being honest about what the world and humanity really needs, by creating work that’s both meaningful and can inspire change.