E-commerce and e-learning WordPress website
Advice Cloud are public sector procurement specialists and G-Cloud consultants with over 80 years of combined experience across all sectors. They work with both buyers and suppliers of Gov.Tech. Advice Cloud enables suppliers to sell their technology products and services to government and assist buyers in procuring innovative and citizens-centred technology solutions.
We were asked to redevelop Advice Cloud’s website and introduce e-commerce and e-learning functionality to it. Advice Cloud was launching a new training product and needed the website to be able to facilitate the purchasing as well as delivery.
Their previous website was built with Joomla, but Advice Cloud was not happy with the CRM and wished to switch to WordPress. They also needed integrations with Woo-Commerce and learning management system (LMS) Sensei to incorporate the required e-commerce and e-learning functionality to the site.
We worked with an external designer to re-fresh the Advice Cloud brand and developed the front-end shop and e-learning pages for all devices.
The process was highly collaborative; for instance, we actively shared our expertise with the external designer. This was particularly appreciated by the Advice Cloud Team. We feel that the strong collaboration between different parties was key in allowing us to enhance the user-friendliness of the final product. We also received positive feedback for the refreshed design of the blog with which the company had been facing issues in the past.
We worked closely with Advice Cloud whilst developing the e-commerce and e-learning pages. To cut costs for the client we decided to use off-the-shelf solutions and customise them as much as possible. Luckily, Advice Cloud was very impressed with the results. The new pages reflect the brand and include all the design elements they requested.
The Brightminded team are brilliant to work with. What I appreciated the most is their honesty and willingness to share their extensive knowledge. If they see that you are making a mistake they will tell you – not just develop it and let you deal with the fall-out. Most importantly they are happy to walk you through it which means you get to up-skill yourself!
This was a particularly interesting and challenging project from the start. From switching to a completely new CMS to integrating new elements to the back end. We needed to improve the brand identity and transfer it from Joomla to WordPress.
The complex configuration of the old website created some interesting challenges. Some of the basic elements of the website were developed as modules and plugins. Additionally, the Advice Cloud marketing team found it very difficult to manage the site. We provided them with a custom, yet easy-to-use WordPress site and ensured they have a proficient level of autonomy in managing it.
The second requirement was to work with the combination of Woo-Commerce and Sensei (which was the first time for us). We are pleased to say it works very well as it allowed Advice Cloud to host their new e-learning product and rest assured that the purchasing process runs smoothly.
As repeatedly mentioned by the Advice Cloud team, one of the most valuable elements of our relationship is the ongoing support we provide. We were very pleased when they renewed their hosting and support contacts for another year.
The last version of the website was launched in September 2017 and Advice Cloud are keen on a new round of development. This time we are particularly focusing on SEO and inbound marketing optimisations. The plan is to build the main pages as pillar pages and incorporate inbound elements, such as CTAs on the website. Some exciting few months ahead!