WordPress website with dynamic logo
The nice people at Itad work to improve the effectiveness of international development. We built them a website based on WordPress with lots of bespoke features allowing them to represent their projects, reports and staff exactly as they wanted. Working closely with our branding and design partners at Neo we developed a theme for them that reflects their new brand identity and incorporates their new logo, which has an interesting story.
The role of the logo
Itad use information to inform development projects, and their innovative dynamic logo reflects this by changing shape based on the data it receives. This data includes the types, locations and specialisms of all the projects on which Itad are working. The result is a logo that’s different from one day to the next based on where in the world Itad are working and what they are doing. It’s also a reminder of the importance of accurate, measurable information to Itad’s work and the ever-changing nature of what they do.
So, how does it work?