Sarah Rothwell | UX Research & Design Lead

Portarit of Sarah Rothwell Lead UX designer and researcher at BrightMinded
I believe that when you place users at the core of a project, it always makes for a better product and a bigger impact

Sarah’s background

Sarah’s passion for digital design began some time ago, with her BBC Micro computer and some ski pants back in the late 80s. Since then she worked with some of the world’s most interesting charities, financial institutions, and businesses alongside some inspirational independents.

Her focus is on placing the user at the centre of all projects – website, app, software or interface – believing this is what makes for a better product and a bigger impact. She’s an intelligent thinker with years of experience in the digital arena and a born problem-solver. Her varied background in strategy, brand, design, and accessibility give her a solid base for creative thinking and oodles of businesses sense.

Her MSc in User Experience Design ensures rigour in all her research and creative thinking and includes accessibility diagnoses of a host of major brands.