Membership website and CRM in one
Brand, website and integrated CRM for local membership organisation.
Location: Brighton & Hove, UK
Integrated bespoke CRM
Migration of legacy data
Brighton & Hove Community Works is a charity that helps other organisations and community groups with support and advice. It was formed from the merger of 4 smaller charities.
BrightMinded were asked to manage 3 aspects of the merger:
- Design and build a new website for the new organisation
- Build a new CRM for the new organisation and migrate data from 2 of the existing organisations
- Develop a new brand for the new organisation
What we did
Website and CRM
We decided that the website and CRM were linked so closely that it did not make sense to build two separate applications and synchronise data between them, so we built a single platform on top of WordPress. This uses custom tables for lots of the CRM data, with our own back-end WordPress interface.
Members can apply from the website with the data being stored directly into the CRM, and exposed directly via the members’ directory on the website front-end. Members can contribute community events from the website, and Community Works staff can generate a variety of reports on all aspects of the data within the CRM.
For the branding and design we turned to our friends at Neo. We needed to ensure that the requirements and concerns of all stakeholders were met by the new brand and digital presence, so we conducted workshops with stakeholders from each of the existing organisations . We needed a big room and lots of index cards!
Our ongoing digital partnership with Community Works has included the post-launch integration of an additional satellite site into the main website, and migrating group mailing lists and integrating them into the CRM.
OTHER CLIENTS WE’VE HELPED
We’ve built over 200 custom-made WordPress and ecommerce websites for charities, start-ups and established businesses since 2006.
Migrated membership portal from Drupal to WordPress with CRM
Membership platform improving access to psychotherapy through location-based search.
Multilingual website with integrated search and CRM
Ensuring Fairtrade and sustainability certification is accessible to everyone.
Need help with a web development project?
Let’s talk! Email us directly, call us on 01273 830331 or fill in the form below and we’ll get back to you very soon.