British Psychoanalytic Council

Membership platform improving access to psychotherapy through location-based search.

Detail
Client: British Psychoanalytic Council
Location: London, UK
Aftercare: Hosting, support and maintenance
What we did
User experience research
Bespoke WordPress website
Membership portal
CRM integration
Location-based search

The British Psychoanalytic Council (BPC) is the UK’s leading professional association and accredited public register for psychoanalytic psychotherapy. 

The BPC’s previous website had become outdated. The design, information architecture and content of the website was not meeting the needs of the BPC members and website users. 

The old site was hosted on a version of Drupal that had become unsupported, posing a security risk for the organisation.

Thanks for delivering a new website that’s so easy to navigate and update. We’ve received plenty of positive feedback. It better reflects the BPC’s professional reputation, as well as being easier for our audiences to use. BrightMinded were responsive and reliable to work with and provided creative solutions throughout the whole process.

Richard English Communications Manager, BPC

What we achieved:

  • A website members love
    The BPC members find the new website much easier to use and find the information they need.
  • Better for the BPC team
    The new website allows BPC members to book and pay for events and update their profiles themselves. This saves the team at BPC so much time in admin. They can now focus their time on better serving their members.
  • Better access to psychotherapy services
    The location-based search of the BPC database makes it much easier to find a qualified psychotherapist nearby.

What we did

We undertook user experience research to understand the needs of the various stakeholders. This involved stakeholder interviews and user journey workshops. The Board and Trustees of the BPC were heavily involved in this process. 

From this research, we developed a set of personas and re-designed the information architecture of the site to make it easier for users to find the content relevant to them. 

Based on this solid grounding of user experience research, we built a brand-new WordPress website and integrated the BPC’s existing Customer Relationship Management (CRM) system, CiviCRM. 

CiviCRM is open-source software, so we were able to write our own custom extensions to extend how it works. This allowed us to tailor the member registration and renewal process to the specific needs of the BPC. We also added custom development to deliver a location-based search feature for finding a therapist near you.

Need help with a membership website?

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