Our approach to user experience design
Getting clear on the proposition of your digital product through the lens of your users and balancing this with your organisation’s internal needs has never been more critical.
We can scale up or down our user experience process to work alongside your timeframes, budget and align with any existing research you may already have in place.
Our proven five-step approach is user-centred and designed to ensure the success of your project.
We begin every project by looking at any existing analytics you may have, conducting interviews and surveys, and exploring your competitive landscape. We then focus our attention on your users and develop personas/avatars to understand their needs and wants alongside any actions they or we may wish them to complete.
Based on our understanding, we shape the information architecture (what goes where and why) and wireframes of any tool we produce around your users’ needs and work with you to establish content and technical requirements. We then apply any style guides or brand principles to create a unique user interface with exceptional design and usability practices.
We always prefer to test our ideas along the way so we can iterate ideas and hone designs. We’ll work with you to define at which points in the project we do this.
Why choose BrightMinded for UX design work?
Every client deserves first-class input and expertise on their project. To ensure you’ll receive the best possible service, we follow a transparent workflow process. This ensures the best use of time and keeps our clients up-to-date at every stage of the project.
Here are a few reasons why you should choose to work with us:
Triple commemoration projects
A trio of digital projects commemorating the lives of those involved in the First World War.
Two membership platforms in one site with several integrations
Membership platform supporting the work of over 6,500 ecologists globally.