User experience design (UX)

Digital experiences that are truly transformational start with a deep understanding of the people who use them and their needs. Our user experience design process puts the user at the core of our thinking, ensuring we deliver digital products that are both accessible and have lasting change. Just like Tim Berners-Lee, we believe everyone should have equal access to technology regardless of their ability.

BrightMinded have been excellent to work with. From initial content and audience workshops to virtual training on the final site, they have offered comprehensive, adaptable support and work at an incredibly high standard.

Liz Robertson Centenary Programme and Partnerships Officer, Imperial War Museums

Our approach to user experience research, design and human insight

Getting clear on the proposition of your digital experience through the lens of your users and balancing this with your organisation’s internal needs has never been more critical.

We can scale up or down our user experience process to work alongside your timeframes, budget and align with any existing research you may already have in place.

Our software engineers and humanity computer interaction (HCI) practitioner all have extensive experience in data analysis, usability studies, customer journey mapping, creating personas and conducting stakeholder surveys and interviews.

Through research we’ve uncovered valuable insights for a whole host or organisations such as:

  • The British Association of Art Therapists by Enabling the public to access essential art therapy service and streamlining the membership onboard process.
  • ERA by increasing digital accessibility for schools, with a platform that revolutionised the way teachers could access thousands of curated films and streaming content, including the whole of the BBC’s Shakespeare archive.
  • WWF-UK by creating an app that sort to change the environmental habits of children to become future create advocates our planet.

Three people laughing in working together in a meeting room

Our process

BrightMinded’s proven five-step approach is user-centred and designed to ensure the success of your project.

& research
Information architecture
& wireframes
User interface
& evaluation

Qualitative and quantitive research

We begin every project by looking at any existing analytics you may have, conducting interviews and surveys, and exploring your competitive landscape. We then focus our attention on your users and develop personas / avatars to understand their needs and wants alongside any actions they or we may wish them to complete.

Information architecture and user interface design

Based on our understanding, we shape the information architecture (what goes where and why) and wireframes of any tool we produce around your users’ needs and work with you to establish content and technical requirements. We then apply any style guides or brand principles to create a unique user interface with exceptional design and usability practices.

We always prefer to test our ideas along the way so we can iterate ideas and hone designs. We’ll work with you to define at which points in the project we do this.

A person typing with sticky notes and planning a UX journey

Why choose BrightMinded for UX design work?

Every client deserves first-class input and expertise on their project. To ensure you’ll receive the best possible service, we follow a transparent workflow process. This ensures the best use of time and keeps our clients up-to-date at every stage of the project.

Here are a few reasons why you should choose to work with us:

Our UX team work will work with you to balance and align your organisational drivers with your users' needs.
Expert consultancy
Not only do we deliver the exceptional and insightful UX services. We can also educate and advise on your digital infrastructure.
We like to explore at look at things from different angles and test assumptions. We do this by using evidence, research and data to build rigorous foundations for our thinking.
We’ve delivered and testing highly successful UX projects over a range of sectors across the globe. – and we’re good at it.
We know that building something exceptional requires trust, so candid feedback or working through problems is always delivered with good intent.
Long-term partner
A digital experience never sleeps. So we're there with you for the long-haul, as the world evolves we'll iterate together on our co-creation.

Looking for help with a UX project?

Let’s discuss it! Email us directly, call us on 01273 830331 or fill in the form below and we’ll get back to you very soon.