Our brand
At BrightMinded we care. We’re a team of software engineers, creatives, researchers and advocates from all walks of life. Through creativity and innovation we make smart, useful, digital experiences that solve bright ideas that make the world a better place.
Why isn't this working!?!?
What we stand for
See what we are all about here at BrightMinded. Here at BrightMinded, we're a purpose-driven company, using our values and beliefs to guide us in our strategies as well as our everyday decisions. We’re dedicated to relentless innovation, ensuring our technology stacks and approaches stay relevant, easy to use, and easy to scale. We build brilliant digital experiences that can help improve people's lives and help shape humanity.
Tone of voice
Only when everyone understands the problems we face as a society can change really happen. What and how we say something has never been more important. Language is a powerful tool. It can empower and be a force for change, but it can also offend, marginalise, trivialise, and perpetuate harmful attitudes and stereotypes.
Writing style
You can use this section to familiarise yourself with the style guide we follow in all of our writing at BrightMinded. It'll help focus how and what you write across any of our communications.
Logo applications
We want to keep our brand looking fabulous so we can communicate clearly and help build the recognition we deserve. Our logo has been designed and crafted with the same level of care and consideration as anything else we produce (maybe!).
Colour
For most brand identities, colour along with the name and logo, often forms some of the most easily recognisable elements.
Typeface
As part of our brand identity, we use a consistent fonts, to help build recognition for our brand. Typography enables you to create a particular context and have a certain personality.
Photography
Did you know, 90% of information transmitted to the brain is visual. Your brain processes visuals 60,000 times faster than words. Visually-rich content and marketing allow us to communicate faster and more effectively.
Illustration
Creative use of illustration and graphics can help explain abstract concepts like AI can add interest to our communications. It helps them stand out and look super cool.
Stationery
Other than our website, our stationery can often be the first thing people see or come into contact with. It's just as important that things like our slide deck and other items sound and look great, as you're always representing us whenever you use them.